A PPC Campaign through Google Adwords, Yahoo Search, or Bing Advertising is a proven solution for sending targeted leads to all types of businesses.
Pay Per Click campaigns are so powerful because of their ability to place your ad on search results pages that are relevant to your business, allowing you to target customers who are searching for what you sell.
Most clients have a phrase in mind that they have already identified for advertising; however, the job of Luxor is to research and separate the non-performing keywords from those niche phrases and keywords which will offer the best conversion and cost ratio to clients.
Luxor has the industry's best keyword research tools and experience at its disposal to build every company a custom Pay Per Click campaign that will garner real results.
A common misconception is that the PPC ad itself does not affect the ranking; in fact the title and body of PPC ad's are taken into consideration by certain advertising vendors as to the ultimate placement of the Ad. Luxor's Adwords PPC Management experts will test out different ad copy variations to get the best results per bid.
Once a potential customer clicks on your paid advertisement, then it is up to your Website to be your salesperson. If the landing page for your ad's is not designed and optimized properly, it could become the exit door. Luxor will set goals test and optimize your landing pages for visitor conversions.
Simply signing up for a Google AdWords account does not equal online success. It is absolutely crucial that a PPC specialist formulates a winning strategy for a Pay Per Click campaign, by bidding and budgeting so that your money will be managed effectively, and not wasted on fraudulent or non-performing clicks.