Professionally implemented E-Commerce Search Engine Optimization or SEO strategies to increase oganic traffic and sales to your E-Commerce storefront.
Unfortunately most E-Commerce store platforms in use today are not architected to be SEO friendly. Due to the complexity of developing an E-Commerce platform, Optimization for search engines simply is not a major focus for many Web Developers.
During an email or phone consultation, Luxor can perform a detailed analysis of your E-Commerce storefront and develop a strategy to help you understand the faults of your current storefront, while developing a strategy on how to go forward addressing the faults and increasing Website traffic and sales through Organic SEO. If your entire E-Commerce platform is simply too-flawed then Luxor can also provide quotes on switching your operation to some of the best SEO friendly E-Commerce platforms on the Web today.
E-Commerce Search Engine Optimization is mainly comprised of all activities having to do with marketing websites to the major Search Engines to gain visibility. The three most popular components of SEO are:
Website SEO for your E-Commerce storefront will begin with the first step of implementing changes to the Website structure including internal and external linking, page additions and copy modifications, META tag revisions, image optimization, and many more specific recommendations based on each individual storefronts weak points and needs.
The ultimate goal of the E-Commerce Website SEO campaign should be to increase traffic to your store website; however, not just any traffic. The clients that come to your website should be qualified, relevant traffic, ready to purchase a product or service, or whatever other action that you wish for them to take.
Internet Marketing should be a critical component of your marketing strategy. Like any new marketing campaign, you need to justify the expense of the marketing with the projected revenue from the new business that is generated. In most cases, a well-executed Internet Marketing campaign will pay for itself many times over.