What Not To Do Online

spamming = bad idea

I spoke with a client the other day who was wishing to blast email 20,000 people subscribed to an unrelated mailing list with the permission of the mailing lists owner. I informed the client that this was considered spamming as the people who signed up for this list did not sign up to hear about his business idea. Even if there was a clause in the newsletter’s terms upon signup allowing for this – why would you want to piss off 20,000 people?

This is one of the absolute worst things that one can do online, period. Spamming does not work. Half or 10,000 of those emails could easily end up in junkmail filters. Some could be reported and possibly result in the blacklisting of your email address or domain name! And even if you get four or five sales off this, you also managed to piss off and inconvenience 19,996 other people!

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