An effective call to action is an essential element of your websites online advertising presence.A call to action asks the website visitor to take an appropriate action, such as “click here” or “register now”.
Some website designers and search engine marketing professionals feel that it is important to say just WHY a person must “click here”, however as shown by the banners above, “click here” is a fairly well known and successful phrase used by many small to large companies.The text on the banner needs to convey a clear and informative message, such as “free insurance” or “save now”; a sense of urgency or the idea of saving money are both good structures.The look of the call to action banner needs to be eye-catching, and easy to comprehend for the wandering mind. Large fonts, effective colors and phrasing all add up to make the call to action effective.
If you would like to learn more about the many online services offered by Luxor, please Contact Us or Call 407.242.6660 for a free consultation.