Many small and large businesses are not aware of the many FREE products that Google has made available.
The two most important free services offered by Google from an online business perspective, are:
1) Google Analytics. Yes many people know of this service, however many of Luxor’s clients have unfortunately purchased outside tracking services from the likes of godaddy and such before consulting Luxor; the simple fact is that analytics is a free website metrics and tracking service that is better that most paid services.
2) Google Adwords. More people are familiar with the adwords online advertising service, however what most don’t realize is the futility of using any other services such as Yahoo or MSN; the bulk of your hits will come from adwords so it is sometimes not worthile to pursue other outlets unless your budget is quite sufficient.
With the implementation of these two free services you can take an online business or e-commerce storefront and keep it successful through slow times, and over the long term.