How To Set Up Google Adsense

Published on August 22, 2008 in E-Commerce Search Engine Optimization. 0 Comments Tags: , , .


Setting up Google Adsense Ad’s is easy to do, and a great way to generate extra revenue from your website.

Google Adsense Ads can be seen on many different websites across the net. These Ads generate millions of dollars for Google and website owners every year. Google Adsense is easy to setup following these 5 easy steps outlined here.

1. Start an account with Google Adsense. First you will submit a website for review, and follow the steps on their submission form. Start Here: http://www.google.com/adsense/

2. Login to your new Adsense account and choose the tab “Adsense Setup”

3. Pick which ad would best suit your website, there are four variations to choose from; Referrals, Adsense for Mobile, Adsense for Search, Adsense for Content. The most common variation is “Adsense for Content”.

4. Complete the Ad setup questions where you will choose colors, graphics, and more.

5. HTML code for the ad will then be generated by Google; copy this code and paste into the source code of your website.

That’s It, Your All Done.

http://www.luxordesign.com/

How to Generate Website Sales & Leads

Published on July 3, 2008 in E-Commerce Search Engine Optimization. 0 Comments Tags: , .

There are several key’s to driving sales & leads to your website.

Luxor offers help in this area through our Orlando Web Design services, however improving your website is something that any small business owner can do themselves, or at least ensure that their web designer follows these basic rules.

1. Eliminate The “Intro Page”
This should be a given – these thing’s went out with the tech boom of the 90′s. They interfere and cause a barrier to the content that the user wishes to see and view. People come to your website for content – not for some slick flash intro, they are annoying and just make it that much harder to learn about your services or buy your product.

2. Make Sure That You Have Legible Font
This may sound simple, but is often overlooked – make sure viewers can read your text across browsers. Is the color too faint? Is the background color conflicting with the font? Is the font itself not easy to read? Is the font size too small? These are all things to consider.

3. Phone Number On Every Page
Do not make people dig through your website to find a link for contact information; if you want them to call you make sure the phone number is on every page and visible – preferably at the top right of every page.

4. Clear, User-Friendly Navigation
Have a clear navigational structure that makes sense! Best to layout a sitemap before site construction so that you can anticipate the users moves and generate a clear easy to use path for them through your navigational structure; and with that structure, make sure that links are visible and clear to the user by using different font colors, underlining them or creating buttons.

5. Break Up Long Pages Of Textual Information
Too much text is useless, and does nothing but create yawns. Nobody came to your website to learn read your entire life story, keeps content relevant, interesting and short. And for those trying to “spam” Google with text – know that Google would prefer 10 short pages over one long page; in general it does not index past the first few paragraphs.

6. Do Not Build A Flash Website!
Flash is a wonderful tool – when used for what it was designed for – visual elements. Do not build or let someone talk you into building an entire website in flash. The search engines cannot index ANY text on a flash website, basically rendering it useless if you have any hope of ranking well in Google.

http://www.luxordesign.com/

Corporate Logo Design

Published on June 5, 2008 in Corporate Website Design. 0 Comments Tags: , , .

Why should your company have high-end logo professionally designed?

A logo is the very first impression people get of your company Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…

A logo needs longevity Once a logo is designed it will represent your company for many years.

A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.

A logo should look professional You wouldn’t take a potential new client to Mac Donalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.

A logo should reflect the time and thought gone in to designing it One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo: The research – even if the budget is quite small I would expect at the very least to

    • find out who the company’s main competitors are
    • The brainstorming of ideas
    • The rough sketches
    • The 4 or 5 logo options worked up on the computer
    • The amends, tweaking and further amends

A logo is the starting point of your whole corporate image, the colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.

http://www.luxordesign.com/

Website Call to Action

Published on February 24, 2008 in Corporate Website Design and Orlando Web Design. 0 Comments Tags: , .

An effective call to action is an essential element of your websites online advertising presence.A call to action asks the website visitor to take an appropriate action, such as “click here” or “register now”.

Some website designers and search engine marketing professionals feel that it is important to say just WHY a person must “click here”, however as shown by the banners above, “click here” is a fairly well known and successful phrase used by many small to large companies.The text on the banner needs to convey a clear and informative message, such as “free insurance” or “save now”; a sense of urgency or the idea of saving money are both good structures.The look of the call to action banner needs to be eye-catching, and easy to comprehend for the wandering mind. Large fonts, effective colors and phrasing all add up to make the call to action effective.

If you would like to learn more about the many online services offered by Luxor, please Contact Us or Call 407.242.6660 for a free consultation.

What Not To Do Online

Published on February 20, 2008 in Yahoo Store Design. 0 Comments

spamming = bad idea

I spoke with a client the other day who was wishing to blast email 20,000 people subscribed to an unrelated mailing list with the permission of the mailing lists owner. I informed the client that this was considered spamming as the people who signed up for this list did not sign up to hear about his business idea. Even if there was a clause in the newsletter’s terms upon signup allowing for this – why would you want to piss off 20,000 people?

This is one of the absolute worst things that one can do online, period. Spamming does not work. Half or 10,000 of those emails could easily end up in junkmail filters. Some could be reported and possibly result in the blacklisting of your email address or domain name! And even if you get four or five sales off this, you also managed to piss off and inconvenience 19,996 other people!

Website Keyword Copywriting

Published on January 2, 2008 in E-Commerce Search Engine Optimization. 0 Comments Tags: , .

Writing effective, search engine friendly copy for your new website is an especially important task.
Luxor offers copywriting and keyword optimization services; however, for those who would like to know the basics for their own knowledge or use, I will lay them out here.

Search engines rely on complicated mathematical algorithms to provide their results to users; some, such as Google have actually gone as far as patenting their algorithms. These encompass a wide array of factors that Luxor deals with on a daily basis to build search engine friendly web designs for our orlando web design clients, and those across the country; however, one easy to manipulate factor that our clients can do themselves, is ensure that they are writing effective search engine friendly copy for their new website.

One realm of importance in the search engines algorithm is, as mentioned, the websites copy. Each paragraph of text is analyzed and keywords are indexed. The trick here is to find what keywords are most popular for your particular business; you want to research what people are searching for in Google. Such as if you are a Business Attorney in the city of Seattle, then the most common Google search would most likely be “Seattle Business Attorney”, or some combination of these words. Knowing this, the object of your website copywriting whould then be to use this keyword and others that you have researched throughout your paragraphs. Now, the trick here is to not “Spam” the search engine, you need to incorporate these keywords in a relevant manner and DO NOT excessively over-repeat these keywords – spamming keywords can result in penalties. As long as you write in a relevant manner, consciously incorporating keywords into relevant paragraphs you will be okay, and this along with Search Engine Friendly website design by Luxor will combine to make a highly optimized, SEO ranked website.

http://www.luxordesign.com/

Google PPC Management

Published on September 1, 2007 in Pay Per Click Management. 0 Comments Tags: , .

Luxor has now offered google orlando PPC management to its list of services. PPC management is a service that can save your company from wasting thousands of dollars on useless clicks; a service often overlooked by developing businesses.

The success Your Google Pay Per Click campaign is influenced by a variety of factors, and an improperly developed PPC campaign can be the difference between an ad being displayed in the number one position and one displayed four positions lower – both with equal bids. It pays in the long run to have your vital PPC Campaign.

Professional Website Design

Published on June 1, 2007 in Corporate Website Design and Orlando Web Design. 0 Comments

A properly designed website is a vital part of your company’s image, with so many poorly designed websites in orlando and on the web today it is imperative that your business has a website that convey’s your company’s message, in the most visually appealing light possible. The custom Web design services of Luxor have been enjoyed by our Orlando web design clientele and our clientele worldwide alike. Contact Luxor today for an in depth consultation on how we can help your company succeed online.

Please Contact Luxor Today for more information 407.242.6660

What Is Professional Website Design?

Published on May 1, 2007 in Corporate Website Design, E-Commerce Web Design and Orlando Web Design. 0 Comments Tags: .

Luxor offers professional website design services to our highly satisfied global clientele. Many firms do not understand exactly how a professionally designed website differs from a site designed by a low budget firm, when from a visual perspective they can look similar.

It must be understood that construction of a website is not a straight-forward process, there are many varieties of code that can be used in its construction – some antiquated, some not; poor or obsolete coding may render the same visually now, however future browser versions of Internet Explorer may not offer support for your websites obsolete code, making it that much more important that you choose a professional firm that uses cross-browser compatible – compliant, coding.

Images are another difference, that on first glance their imperfections may not be noticeable, but their implications go beyond visual asthetics. Like code, images can be saved in no less than four different file formats, and a web designer must have an intimate knowledge of the web to know which format to choose for which image, and how far to compress the image; this knowledge ensures that your web page will load fast and images will be crisp.

A professional web design firm will address is that of server side scripting, so many amateur built websites offer none; what that means is that for future updates on your website you could end up needing as much as 100 times the work hours for an update that with server side scripting being used – may only take one hour. It is the difference between coding 100 files vs. 1 file.

Website Optimization is yet another factor that is fairly commonly ignored by inexperienced budget design firms. Proper coding, naming and tagging of pages with your desired keywords may sound simple, but to do this effectively takes years of experience and knowledge of major search engines.

A professionally designed website will convey the message of your industry, offer easy to use navigation, be search engine friendly, cross browser compatible, easy to update and more. These are all features that would be a very smart investment in the website of any corporation.

What is Your Website Worth?

Published on April 1, 2007 in E-Commerce Web Design. 0 Comments

What is your Website worth? This is a factor not always taken into account by companies budgeting for professional web and graphic design services.

Often, it is simple to form a budget and shop around for the best deal; however, isn’t the potential of your website so much more valuable to your business? It is easy for small businesses in Orlando and across the country to get caught up in numbers when they first start – these numbers games can sometimes result in a unrealistic web design budget. A Website in today’s world can make or break a small business and it does not make sense for a business that for example can earn 2000 dollars for every transaction, to budget for a 1000 dollar website, when in essence – one transaction from an online client can more than cover the Website.

It is easy to think in numbers; however the potential of a Website is too great of a factor to be ignored when planning and budgeting for your business – whether big or small.