Website Call to Action

Published on February 24, 2008 in Website Design and Website SEO. Closed Tags: , .

An effective call to action is an essential element of your websites online advertising presence.A call to action asks the website visitor to take an appropriate action, such as “click here” or “register now”.

Some website designers and search engine marketing professionals feel that it is important to say just WHY a person must “click here”, however as shown by the banners above, “click here” is a fairly well known and successful phrase used by many small to large companies.The text on the banner needs to convey a clear and informative message, such as “free insurance” or “save now”; a sense of urgency or the idea of saving money are both good structures.The look of the call to action banner needs to be eye-catching, and easy to comprehend for the wandering mind. Large fonts, effective colors and phrasing all add up to make the call to action effective.

If you would like to learn more about the many online services offered by Luxor, please Contact Us or Call 407.242.6660 for a free consultation.

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What Not To Do Online

Published on February 20, 2008 in Yahoo Store Design. Closed

spamming = bad idea

I spoke with a client the other day who was wishing to blast email 20,000 people subscribed to an unrelated mailing list with the permission of the mailing lists owner. I informed the client that this was considered spamming as the people who signed up for this list did not sign up to hear about his business idea. Even if there was a clause in the newsletter’s terms upon signup allowing for this – why would you want to piss off 20,000 people?

This is one of the absolute worst things that one can do online, period. Spamming does not work. Half or 10,000 of those emails could easily end up in junkmail filters. Some could be reported and possibly result in the blacklisting of your email address or domain name! And even if you get four or five sales off this, you also managed to piss off and inconvenience 19,996 other people!

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Website Keyword Copywriting

Published on January 2, 2008 in Website SEO. Closed Tags: , .

Writing effective, search engine friendly copy for your new website is an especially important task.
Luxor offers copywriting and keyword optimization services; however, for those who would like to know the basics for their own knowledge or use, I will lay them out here.

Search engines rely on complicated mathematical algorithms to provide their results to users; some, such as Google have actually gone as far as patenting their algorithms. These encompass a wide array of factors that Luxor deals with on a daily basis to build search engine friendly web designs for our orlando web design clients, and those across the country; however, one easy to manipulate factor that our clients can do themselves, is ensure that they are writing effective search engine friendly copy for their new website.

One realm of importance in the search engines algorithm is, as mentioned, the websites copy. Each paragraph of text is analyzed and keywords are indexed. The trick here is to find what keywords are most popular for your particular business; you want to research what people are searching for in Google. Such as if you are a Business Attorney in the city of Seattle, then the most common Google search would most likely be “Seattle Business Attorney”, or some combination of these words. Knowing this, the object of your website copywriting whould then be to use this keyword and others that you have researched throughout your paragraphs. Now, the trick here is to not “Spam” the search engine, you need to incorporate these keywords in a relevant manner and DO NOT excessively over-repeat these keywords – spamming keywords can result in penalties. As long as you write in a relevant manner, consciously incorporating keywords into relevant paragraphs you will be okay, and this along with Search Engine Friendly website design by Luxor will combine to make a highly optimized, SEO ranked website.

http://www.luxordesign.com/

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Google PPC Management

Published on September 1, 2007 in Pay Per Click Management. Closed Tags: , .

Luxor has now offered google orlando PPC management to its list of services. PPC management is a service that can save your company from wasting thousands of dollars on useless clicks; a service often overlooked by developing businesses.

The success Your Google Pay Per Click campaign is influenced by a variety of factors, and an improperly developed PPC campaign can be the difference between an ad being displayed in the number one position and one displayed four positions lower – both with equal bids. It pays in the long run to have your vital PPC Campaign.

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Professional Website Design

Published on June 1, 2007 in Website Design. Closed

A properly designed website is a vital part of your company’s image, with so many poorly designed websites in orlando and on the web today it is imperative that your business has a website that convey’s your company’s message, in the most visually appealing light possible. The custom Web design services of Luxor have been enjoyed by our Orlando web design clientele and our clientele worldwide alike. Contact Luxor today for an in depth consultation on how we can help your company succeed online.

Please Contact Luxor Today for more information 407.242.6660

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What Is Professional Website Design?

Published on May 1, 2007 in Website Design. Closed Tags: .

Luxor offers professional website design services to our highly satisfied global clientele. Many firms do not understand exactly how a professionally designed website differs from a site designed by a low budget firm, when from a visual perspective they can look similar.

It must be understood that construction of a website is not a straight-forward process, there are many varieties of code that can be used in its construction – some antiquated, some not; poor or obsolete coding may render the same visually now, however future browser versions of Internet Explorer may not offer support for your websites obsolete code, making it that much more important that you choose a professional firm that uses cross-browser compatible – compliant, coding.

Images are another difference, that on first glance their imperfections may not be noticeable, but their implications go beyond visual asthetics. Like code, images can be saved in no less than four different file formats, and a web designer must have an intimate knowledge of the web to know which format to choose for which image, and how far to compress the image; this knowledge ensures that your web page will load fast and images will be crisp.

A professional web design firm will address is that of server side scripting, so many amateur built websites offer none; what that means is that for future updates on your website you could end up needing as much as 100 times the work hours for an update that with server side scripting being used – may only take one hour. It is the difference between coding 100 files vs. 1 file.

Website Optimization is yet another factor that is fairly commonly ignored by inexperienced budget design firms. Proper coding, naming and tagging of pages with your desired keywords may sound simple, but to do this effectively takes years of experience and knowledge of major search engines.

A professionally designed website will convey the message of your industry, offer easy to use navigation, be search engine friendly, cross browser compatible, easy to update and more. These are all features that would be a very smart investment in the website of any corporation.

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What is Your Website Worth?

Published on April 1, 2007 in Website Design. Closed

What is your Website worth? This is a factor not always taken into account by companies budgeting for professional web and graphic design services.

Often, it is simple to form a budget and shop around for the best deal; however, isn’t the potential of your website so much more valuable to your business? It is easy for small businesses in Orlando and across the country to get caught up in numbers when they first start – these numbers games can sometimes result in a unrealistic web design budget. A Website in today’s world can make or break a small business and it does not make sense for a business that for example can earn 2000 dollars for every transaction, to budget for a 1000 dollar website, when in essence – one transaction from an online client can more than cover the Website.

It is easy to think in numbers; however the potential of a Website is too great of a factor to be ignored when planning and budgeting for your business – whether big or small.

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Google Adwords on a Budget

Published on March 1, 2007 in Yahoo Store Design. Closed Tags: , .

Google Adwords is not hard to get great results from if you are willing to throw lots of money at it.

For most, however, this prospect is not realistic for their business and they are forced to suffer from ill-fated ad-words campaigns that waste money on spam clicks, simply because they did not know how to setup a campaign.

One of THE most important aspects of setting up a Google Adwords campaign for not all, but most businesses is to immediately unclick the “search network” and “content network” listings in the campaign settings, yes for some these might work – however when most people buy adwords, they want to buy clicks on a google search, period. If you’ve unclicked both boxes, congratulations you’ve already saved yourself a ton of money.

Keywords are also a tricky aspect of adwords; lets say you wish to buy the keyword “Orlando Website Design”, when you type the keyword into your adwords campaign you make sure that you put brackets around it [Orlando Website Design] what this does is stop google from selling your click to any other possible search than exactly what you have written. When you type your keyword into your adgroup without brackets, what you are telling Google is, yes I am fine with buying useless clicks – think about it, without brackets Google can sell your keyword as “Orlando Website Design Office For Rent” or whatever other useless keyword that you are not interested in purchasing. Be smart use brackets or quotes “” to allow phrase searches, never leave Adwords free reign or you can kiss your budget goodbye.

Finally, a professionally built and managed Adwords campaign built by Luxor Web Design of Orlando Florida can save your business money and generate more targeted leads that will quickly pay for themselves. Call Luxor today 407-242-6660

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Free Google Services That Pay

Published on February 1, 2007 in Website SEO. Closed Tags: , , .

Many small and large businesses are not aware of the many FREE products that Google has made available.

The two most important free services offered by Google from an online business perspective, are:

1) Google Analytics. Yes many people know of this service, however many of Luxor’s clients have unfortunately purchased outside tracking services from the likes of godaddy and such before consulting Luxor; the simple fact is that analytics is a free website metrics and tracking service that is better that most paid services.

2) Google Adwords. More people are familiar with the adwords online advertising service, however what most don’t realize is the futility of using any other services such as Yahoo or MSN; the bulk of your hits will come from adwords so it is sometimes not worthile to pursue other outlets unless your budget is quite sufficient.

With the implementation of these two free services you can take an online business or e-commerce storefront and keep it successful through slow times, and over the long term.

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Small Business Professional Website Design

Published on January 1, 2007 in Website Design. Closed Tags: .

Every small business needs to set aside part of their start up budget for a professional web designer.

A professionally designed website is such a vital part of every business in existence today from wholesalers to retailers, its not just websites for the public anymore, some of the largest profits are being done through B2B websites. A website is not only a vital marketing tool, but an efficient one that can save your business thousands in print fees. Many large companies today are dumping their print catalogs altogether and saving thousands by simply showcasing their products online – which gives the client the added benefit of seeing the latest products, pricing and availability – a far cry from the print catalogs of the past.

So no matter what the focus of your business, understand that a website is THE most VITAL online marketing tool that your company can have in todays competitive global market.

http://www.luxordesign.com/

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