Corporate Web Design: NewYork.com
NewYork.com a leading New York City Travel, Entertainment and Lifestyle authority tasked Luxor design with a complete Corporate Website Redesign & Branding, including a fresh corporate logo, customized Wordpress blog, and Social Media Marketing campaign.
Since its inception, NewYork.com was designed to capitalize on its exclusive and powerful Internet domain address, www.newyork.com, arguably the most easily-recognized geographic name on the Internet. NewYork.com is the premiere online media outlet dedicated to tourism, leisure and entertainment. It is uniquely positioned as a powerful digital media enterprise, offering a broad array of content and information for users from around the globe, a vast database for conducting tourism and entertainment related transactions, and a powerful platform for advertisers to reach millions of consumers. In addition to providing visitors with entertaining and informative content, the website is a valuable outlet for booking hotel rooms and tours, selling tickets to shows and sporting events, and providing many other products and services targeted to consumers of travel, entertainment, sports, art, culture, fashion and lifestyle.
http://www.NewYork.com/
Learn more about Corporate Web Design services offered by Luxor design: www.luxordesign.com
Why should your company have high-end logo professionally designed?
A logo is the very first impression people get of your company Before a potential client even walks through your door, your logo is a representation of your company. It can make a company appear large, small (whether it really is or not) fun, serious, professional…
A logo needs longevity Once a logo is designed it will represent your company for many years.
A logo should be designed specifically for your company. A cheap “generic logo” may not reflect your company’s values. A cheap logo may also use clip art which could end up being used by another company.
A logo should look professional You wouldn’t take a potential new client to Mac Donalds for lunch, in effect this is what is being done with a cheap logo. A logo should give your company a professional image, appropriate to its needs.
A logo should reflect the time and thought gone in to designing it One of the problems here is that people don’t always realise the amount work that goes into a professionally designed logo: The research – even if the budget is quite small I would expect at the very least to
• find out who the company’s main competitors are
• The brainstorming of ideas
• The rough sketches
• The 4 or 5 logo options worked up on the computer
• The amends, tweaking and further amends
A logo is the starting point of your whole corporate image, the colours typography and style of a logo will often dictate the corporate look of the rest of a company’s literature.
http://www.luxordesign.com/