Writing effective, search engine friendly copy for your new website is an especially important task.
Luxor offers copywriting and keyword optimization services; however, for those who would like to know the basics for their own knowledge or use, I will lay them out here.
Search engines rely on complicated mathematical algorithms to provide their results to users; some, such as Google have actually gone as far as patenting their algorithms. These encompass a wide array of factors that Luxor deals with on a daily basis to build search engine friendly web designs for our orlando web design clients, and those across the country; however, one easy to manipulate factor that our clients can do themselves, is ensure that they are writing effective search engine friendly copy for their new website.
One realm of importance in the search engines algorithm is, as mentioned, the websites copy. Each paragraph of text is analyzed and keywords are indexed. The trick here is to find what keywords are most popular for your particular business; you want to research what people are searching for in Google. Such as if you are a Business Attorney in the city of Seattle, then the most common Google search would most likely be “Seattle Business Attorney”, or some combination of these words. Knowing this, the object of your website copywriting whould then be to use this keyword and others that you have researched throughout your paragraphs. Now, the trick here is to not “Spam” the search engine, you need to incorporate these keywords in a relevant manner and DO NOT excessively over-repeat these keywords – spamming keywords can result in penalties. As long as you write in a relevant manner, consciously incorporating keywords into relevant paragraphs you will be okay, and this along with Search Engine Friendly website design by Luxor will combine to make a highly optimized, SEO ranked website.