Monthly Archive for May, 2007

What Is Professional Website Design?

Luxor offers professional website design services to our highly satisfied global clientele. Many firms do not understand exactly how a professionally designed website differs from a site designed by a low budget firm, when from a visual perspective they can look similar.

It must be understood that construction of a website is not a straight-forward process, there are many varieties of code that can be used in its construction – some antiquated, some not; poor or obsolete coding may render the same visually now, however future browser versions of Internet Explorer may not offer support for your websites obsolete code, making it that much more important that you choose a professional firm that uses cross-browser compatible – compliant, coding.

Images are another difference, that on first glance their imperfections may not be noticeable, but their implications go beyond visual asthetics. Like code, images can be saved in no less than four different file formats, and a web designer must have an intimate knowledge of the web to know which format to choose for which image, and how far to compress the image; this knowledge ensures that your web page will load fast and images will be crisp.

A professional web design firm will address is that of server side scripting, so many amateur built websites offer none; what that means is that for future updates on your website you could end up needing as much as 100 times the work hours for an update that with server side scripting being used – may only take one hour. It is the difference between coding 100 files vs. 1 file.

Website Optimization is yet another factor that is fairly commonly ignored by inexperienced budget design firms. Proper coding, naming and tagging of pages with your desired keywords may sound simple, but to do this effectively takes years of experience and knowledge of major search engines.

A professionally designed website will convey the message of your industry, offer easy to use navigation, be search engine friendly, cross browser compatible, easy to update and more. These are all features that would be a very smart investment in the website of any corporation.